As you may have noticed in the last week or so, Facebook has launched some new features within Insights, as well as dressed up our view of the data. I’m really pleased with this upgrade. One of my favorite new features is the “When Your Fans are Online” tool. This tells you when you should be posting to your page. Couple that with the “Best Post Types” data and you should start to see some increases in engagement.
Here’s an example of what it look like. The main page (Page>Insights>Posts>When Your Fans Are Online) gives you the average time of day your fans are online, weekly view:
But if you hover over any day of the week, it will give you the specific data for that day:
This is a super helpful tool for those who manage pages and are trying to figure out when to post and what types of posts their fans like the best. This would be an awesome tool for Twitter, should they ever decide to add analytics to the mix.
Hello Instagram web profiles. It’s great to see you! Did you know that you can now view Instagram photos online? Previously, you could only browse via your mobile device. Since Facebook’s purchase of Instagram, many have wondered if we would see a web version. While it is nice to be able to view the photos in a larger format, the web version is more limiting than the mobile app, it does give us reason to review our privacy settings and re-strategize our activity.
Initially, I was excited to see Instagram online. But one much needed feature for the web profiles is a search function. I have found myself looking at my phone and the web simultaneously to pull up usernames and view photos. The hashtag feature is not live yet on the web version, so you cannot click a hashtag to view photos tagged with that topic. Essentially, you have to know the username in order to view photos. You can click on the people who have liked or commented on your photo and view their gallery, follow them from the web, as well as like and comment on their photo. However, you cannot view the list of your followers nor who you are following. One item to note, if your account is already private, then it is private online, too. If you want to change this setting, you’ll have to go to your phone to make your account private.
I will say that it was really nice to be able to type comments on my big keyboard, versus plucking away on my iPhone. I also find it much easier to delete spam comments and report users on my phone than online. If you try to do it online, you have to enter your e-mail address as well as the username (which you will need to copy and paste) and then you will be notified after you submit the details that “Facebook will send you an e-mail shortly” (which they never do). At this point in time it appears that web profiles are simply a way to view the photos in a larger format. It does not appear that they want users to move away from their mobile devices. (And why would they after Instagram surpassed Twitter in daily active users?) It will be interesting to see how they develop the features for web profiles.
What’s significant for users (both brand and individuals) is that you can now promote your web profile and allow more fans to see your photos. This means more eyeballs looking at your strategically uploaded images. And if you had no strategy prior to this web profile launch, then it’s a good time to think about what photos (and graphics) you want people to see. Businesses can take advantage of this medium to promote product, events and services, as well as share the company culture. You can streamline your photo strategy by using Instagram to feed your Facebook, Twitter and Pinterest, for example. Individuals can paint a picture of their hobbies, interests and character. This is essential for students, student-athletes and those in search of employment. When admissions officers, athletic scouts, and hiring managers stumble across your Instagram account, what will they find?
If you want to take a look at my Instagram profile, click HERE. I use this account to feed my personal website and therefore have several of my favorite travel photos uploaded. Let me know what you think of the Instagram Web Profiles. I’m curious how/if you are using the new feature. Please leave a comment below! Thanks!
Pleased to share with you some highlights from a recent presentation. I was fortunate enough to be selected as a speaker for UCLA School of Law’s orientation. The full seminar title is “Becoming an Ethical Professional and Branding Your Professional Identity.” However, I’ve chopped up the video to include some of the more general information which applies students and student-athletes at all levels, as well as young professionals (and likely more established professionals who haven’t spent all that much time developing your personal brand).
What steps will you take to consider your professional identity and how you want to grow your personal brand? Leave a comment and let’s discuss!