Bright Life Media serves K-12, University Student Groups, Athletics, Greeks & Graduate Programs
It is imperative to educate our youth about online safety, reputation management, and cyber-bullying, as well as how to be a positive and effective communicator, BEFORE they get online, before they have a smart phone in their hand and expose themselves to the world online. Parents need to help their kids navigate the online space and need to be aware how each popular app and social channel operates and functions. What are the risks and rewards? Administrators, coaches and staff need to lead by example and also need to understand warning signs and dangers, as well as set boundaries with students and parents appropriate for your school, teachers and teams. The seminars and courses Bright Life Media organizes can help to inspire conversation at your school, better understand what our kids are up against and how we can better serve them to be successful leaders and communicators, to manage and maintain their good name and reputation.
Numerous athletic programs across the country have embraced social media as a key tool in their overall communication plan and are working to build brand ambassadors among student-athletes, coaches and staff. Athletics programs have a unique ability, better than Alumni and Development, to leverage social media to positively engage fans, friends, students, alumni, supporters and quite significantly, donors. Bright Life Media courses are geared to work with student-athletes, coaches and staff independently, serving the specific needs of each group.
I’ve spoken about social media on several campuses with chapters who were on probation for online posts, and with chapters who want to prevent such incidents. No one wants to see one Instagram photo damage the chapter image locally, nationally, nor stain the reputation of the university. The Greek community needs to keep the spotlight on the leaders they are grooming, proving that membership in a fraternity or sorority offers valuable skills and experience which undergrads may take into their professional and personal lives upon graduating. Bright Life Media seminars are focused and effective to fit mandatory education programs and chapter meetings.
Once you have recruited the next best class into your program, do you continue to help them build their professional profile online? Graduate school students serve as your brand ambassadors. If they sing your praises online, that works to boost your reputation. If your students feel they are prepared for success, their alumni bond grows stronger and they become more likely to support future programs as donors.
Your students are about to embark on their professional journey, they need a job, and yet they have no idea how to use professional networking and communication tools which can land them their first job. What if your program provided them with this education – social media training which helps then build their online profile and guides them to use social media as networking tools to get ahead in their career? What if your students received guidance on what online activity most helps them connect with industry leaders and potential employers? What would your students say about your program if you empowered them to use communication effectively? And how would these positive comments play to your institution’s reputation? How would this continue to help you recruit the best and the brightest of students?
Bright Life Media serves you through…
Social Media Education & Training
Bright Life Media’s unique approach to social media education begins with lessons in branding. Social networks are, at the core of their function, tools for communication, same as the telephone, e-mail and even a hand-written letter. All of your personal and business communication should spring from the solid foundation of your brand identity and the core values which make you unique.
As Bright Life Media’s Founder, I have spoken about social media, reputation management, personal branding and communication with countless students, athletes, coaches, staff and administrators at high schools like Lincoln High School and the LEAD Foundation, Granada Hills Charter High School and universities such as UCSD, USD, UCLA, UCLA Law School, CSUN, CSUSM, and UCSB, to highlight a few. I strive to empower organizations and teams to incorporate content planning and social communication into strategic sales and marketing plans and enable you personally to infuse communication with positivity and purpose. I offer a well rounded list of seminars and courses. I receive requests for conference speeches, seminars, and full or multiple day courses. Your needs are my priority. All courses are tailored to provide exactly the information you need. Have a request for a topic not listed? Just ask. I love the challenge!
Seminars and Courses/Topics and Titles
Building Brand Ambassadors
Leveraging LinkedIn for College/Graduate Students (Can be adapted for High School Students, too)
Building and Protecting Your Personal Brand Through Social Media*
Social Media for Parents and Teens
K-12 Online Education – Comprehensive course
Social Media for Athletics – Comprehensive course
The Power of Pinterest (Good for Student Services, Athletic Recruitment)
The Rise of Visual Social Media (Instagram, Vine, etc.)
*This is the most popular and most comprehensive course. It combines branding, reputation management and social media education and is most commonly requested for high school and university student groups.
Contact me today to book your session or to schedule a consultation.
Strategic Communication Consultation
What’s your story? How are you sharing your story with the world?
Developing your (personal) brand identity and laying a strong foundation and framework for your brand messaging is essential to establishing your strategic communication plan. Through a unique process, we’ll discover your core values, shape your vision and determine how best to communicate your message. Together we’ll establish content plans and social media guidelines so that your entire team can take ownership in the company culture and be proud to be a brand ambassador.
Bright Life Media helps you understand the power in planning ahead. Knowing what you’ll say and when you’ll say it makes communicating online more efficient. Learn how to craft a blog post that can be repurposed for a newsletter article and highlighted for social posts. Better express the events, stories and people who make your organization unique.