About

Welcome to Bright Life Media! I’m Shanna Bright.

My mission is to infuse communication with positivity and purpose and empower you to build a meaningful, personable brand which connects and inspires people. 

Educate

This site is an educational hub, a space where you can gather information about social media and online communication for your child, your student, your athlete, your team, your organization or for you. Blog posts will regularly share the latest updates from the social space, new features you need to know or new apps that you should be aware of. I often include videos in my blog posts, so that we can visually connect and that some lessons gain further emphasis. You are always welcome to share these lessons with your class, athletes or staff. I’ll highlight people and brands who use the social space for social good, so we can learn from good examples, people who are making a wonderful contribution to the world. This is a positive space where I encourage your discussion, questions, comments, feedback and requests.

Empower

My hope is that what you find here, in blogs or videos, in my own tweets and posts, or even in the discussions, will inspire you to approach your online communication with positivity and purpose. It seems so easy, right? Be positive and have a point. But it is also easy to get swept up in trends and conversations, which may not have any real point at all and which are certainly not positive. My mission is to empower you to infuse your communication with positivity and purpose, to be a good communicator and to contribute kindness and compassion, joy and generosity.

Enable

With a wealth of knowledge and examples available to you through Bright Life Media, I hope you’ll implement these lessons and utilize online communication tools, social media, our life media, to make a difference in your life and in the lives of others. I want to enable change. What may seem like small little changes in the way you communicate, can make a huge impact with your friends, your family, your community and on a global scale. Lead by example.

Bright Life Media provides a plethora of free content which serves to educate, empower and enable you to communicate with the world in the most positive way. What’s your story? What impression will people gather about you in just one tweet? In one photo? In a text, an e-mail, a video? How do you want to be known? How do you want to be remembered?

Bright Life Media is all about empowering you. You can get Bright Life E-News with a quick and easy sign-up. The E-News will always contain exclusive content which I reserve for subscribers. Sign up now.

Sometimes folks need a good ol’ fashioned professional bio, so here ya go!

Shanna Bright, Founder and CEO of Bright Life Media, is a seasoned sales and marketing executive with over two decades of experience spanning the fields of Alumni Relations, Private Clubs and Hospitality.  Having received her BA in Communications from UC Santa Barbara, Shanna’s career took off when she began her post with the Alumni Clubs and Chapters at the UCSB Alumni Association. She went on to establish the Alumni Relations department at the American Film Institute in Los Angeles, during the organization’s historic 30th year.

Her experience in event marketing translated well from Alumni Relations to Member Relations at the City Club on Bunker Hill, a ClubCorp private club.  The focus here was member and revenue retention and she received numerous accolades for her business planning and innovative programming. Her weekly communication to City Club Members became a corporate policy called the Weekly Wire, an “early version of social media,” she likes to say.

Fulfilling a personal goal, Shanna took an opportunity to work in Japan in 2002, making the city of Shizuoka her home for five years. Shanna spent the better part of 2008 on a solo adventure through SE Asia and Europe where she traveled within 18+ countries. At the end of 2008, she landed in Hanoi as the Director, Sales and Marketing for Apple Tree Hospitality, a boutique hotel group operating in Vietnam and Laos.

At the end of 2010, Shanna returned to the U.S., and decided to stay.  Her desire for a creative outlet, the need to help and educate others and her love for social media and communication led to the creation of Bright Life Media and the resolve to infuse communication with positivity and purpose. Abundant in creativity, enthusiasm and determination, Bright Life Media is a terrific blend of Shanna’s various personal and professional strengths. Her global perspective makes for an open-minded approach, and an ability to engage just about anyone. Shanna is an effective communicator, an engaging speaker, a motivator, and is dedicated to achieving your personal and organization goals.