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2013 – They Year of Social Reputation

“Everything you do online is like a tattoo you get late at night that can never be erased.”

This is a perfect analogy for what is happening in the world of social media. We forget that the drunk photos, snarky comments and threatening tweets remain “out there” forever once we’ve offered them to the internet. NOW is the time to take care of what you say, how you say it and what you post online.

I read a tweet just the other day which said, “Now that I’m getting to the business end of my PhD, I think it’s about time I bulk up my LinkedIn profile.”  Why wait? You should worry about your online profile, your social reputation NOW. The hiring managers, recruitment officers and admissions offices do not care that you’ve been too busy to manage your reputation.

You’ll see many more articles about social reputations helping and/or hurting individuals and companies in 2013. My goal is to keep you informed as to how best to use social media to build your personal and professional brands, develop strategic communication and plan your content to stay ahead of the competition. Allow these social sites to work in your favor, not be your demise. Together, let’s make 2013 a late night tattoo-free year.

Just for fun, here’s a link to and MSN article – 30 Bad Tattoos. Warning. These are REALLY bad.

http://now.msn.com/bad-tattoos-30-photos-of-the-worlds-worst-inkings

Tags: personal branding, reputation management, social reputation