Communication Strategy

While training my clients to use social media, I am often asked the question, “Why do people use hashtags? Are they effective?” Hashtags can seem to be an entirely different language sometimes. While the hashtag originated in Twitter, it soon migrated over to Instagram and then became active on Facebook. We seem to have picked up this habit in our spoken language, as is evident in this popular (and very funny) video by Jimmy Fallon and Justin Timberlake: http://youtu.be/57dzaMaouXA Read More

When I speak with students and student-athletes, I often ask the question, “How many of you have a LinkedIn account?” I am always shocked by how few people raise their hands. So with graduation approaching, and thousands of young adults about to enter the professional world, I was inspired to create a helpful guide, “5 Social Media Tips for Graduates”. It’s ready to share with students and student-athletes who need to clean up their social media accounts and online profile. Read More