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The Power of the Oscars, Ellen DeGeneres and Twitter

All I have to say is this…

Ellen was the host of the Oscars. She took this photo with some of the most famous people on the planet. She asked the audience to retweet and break the retweet record.

Twitter actually broke. And Ellen’s Tweet broke the record for most retweets ever. At the time of this post, over 1.2 million retweets. And simply because Ellen and the Oscars took advantage of the global audience and the trend of selfies. Smart. Very smart. Seek out the opportunity in every event. There’s no guarantee you’ll break Twitter, but you can sure make an impact.

Here’s the epic tweet:

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@TheEllenShow) March 3, 2014

And here’s a Variety article to document the news:

http://variety.com/2014/film/news/oscars-ellen-degeneres-breaks-twitter-with-epic-group-selfie-1201124224/