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It’s Also What You Like

Last night I spoke with another group of undergrads, this time at UCLA. I was, again, surprised with the small numbers of students who have LinkedIn accounts, especially students who are graduating. We have got to get these young adults up to speed on better use of social media!

When I conduct these seminars, I provide students with both the good and the bad of social media. It’s important to show them how easy it is to make a major mistake, but also give them some good examples to follow. They need inspiration as much as they do a wake up call.

One of the things that stuck with my group last night, was the lesson that it’s not just about what you say, but also what you like. Facebook’s search has become much more powerful with the release of Open Graph. You can search for things like “My friends who like dogs,” or “People who live in San Diego who go to SDSU and like surfing.”  These searches will produce results with a list of profiles. At UCLA, I targeted the search for members of the group who like “partying”and “Drinking” and such.

Luckily enough, one of the audience members popped up in my search results. He was amazed, as well as all of his friends. But it is terrific when this happens in real time. This young man ‘Liked’ almost 300 pages on Facebook. He admitted that he could not remember everything he liked and had no idea that he could be found by non-friends via the search function.

As I’ve said many times, Beaming Bohemian exists to infuse communication with positivity and purpose. In the case of these students, I enjoy to helping them find their positive purpose and new approach for using social media. If they begin to see how the professional world is using tools like Twitter and Facebook, LinkedIn and Instagram to conduct business, market, communicate and recruit employees, they begin to look at how they can take advantage of these platforms, versus just socializing. Students easily pick up how they need to fix and build their image and manage their reputation.

Tags: facebook, LinkedIn, personal branding, social media, social media education, students, twitter, UCLA