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New Facebook Insights

As you may have noticed in the last week or so, Facebook has launched some new features within Insights, as well as dressed up our view of the data. I’m really pleased with this upgrade. One of my favorite new features is the “When Your Fans are Online” tool. This tells you when you should be posting to your page. Couple that with the “Best Post Types” data and you should start to see some increases in engagement.

Here’s an example of what it look like. The main page (Page>Insights>Posts>When Your Fans Are Online) gives you the average time of day your fans are online, weekly view:

Facebook’s new Insights tell you when your fans are online.

But if you hover over any day of the week, it will give you the specific data for that day:

This is a super helpful tool for those who manage pages and are trying to figure out when to post and what types of posts their fans like the best. This would be an awesome tool for Twitter, should they ever decide to add analytics to the mix.

Tags: facebook, insights, social media