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Social Media Burnout

Back in January, I challenged all of you (me too) to a Daily Digital Detox. With a goal to enrich our communication and in-person conversations and experiences, I also wanted to help you avoid social media burnout.

I often hear from the students I speak with, and more from the entrepreneurs and business owners, who are members at the clubs I consult with, that people feel overwhelmed with social media. We feel a need to be on all channels and participating in every conversation. Certainly, there are heaps of social media choices. Naming just the “main” platforms you have Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, Tumblr, and Google+. That’s eight! Even with helpful social media management tools like Hootsuite, that’s a lot of conversations to manage! When you start to add other popular apps like Vine and Snapchat, consider the time to manage e-mail and texting, utilizing Skype and …. overwhelm!

Even I, a chicka who loves the opportunity social media provides to connect and communicate with just about anyone in the world, feel burn out on occasion, too.

If you want to be more effective in your personal communication, in growing your personal brand and creating meaningful connections online, this week’s video is for you. Not only do I tell you that’s it’s OK not to be on all channels, but I tell you how to pick the one or two (yes – 1 or 2) channels which are right for you. You simply have to think about your audience, about which channel suits your style of communication and where your efforts will truly pay off.

Ages ago, I gave up Google+ because I wasn’t engaging enough on the site. I wasn’t making the connections like I was on Twitter and I simply didn’t enjoy being there. So I stopped. And you know what? The effort I was putting into G+ was redirected into Twitter and LinkedIn, where I enjoy being and gain a lot more traction in my conversations and connections.

I encourage you to cut out the social media activity that feels like a chore and focus your energy and time toward the channels which reward you with great conversations, meaningful connections and greater exposure. Let me know which channels you chose!

Tags: communication, personal branding, social media