Every Monday night, I pack up my computer bag and head to the University Club Atop Symphony Towers in San Diego to provide social media seminars for club members. It’s part of my consulting contract and, frankly, it’s one of my favorite aspects of work. I love helping professionals better understand these amazing and cost-effective tools which have completely changed the way we do business and revolutionized the way we communicate. I’ve met some wonderful folks during these sessions and have (hopefully) provided insightful information they can take back to the office and implement.
While it’s a no-brainer that membership organizations like business clubs, country clubs and the like are a perfect match for communicating through social media, it may not be as clear for your business which channels are best to tap into. It is better to select one or two channels where you know you can reach your target audience, versus spreading yourself too thin and attempting to be everywhere. I admit that as a solopreneur, it is tough sometimes to manage my content plan and effectively communicate. I feel completely disconnected and out of touch if a day goes by when I don’t post, tweet or share. But I will tell you that these tools, when used with good strategy and purpose, will produce positive results.
During my Monday night classes, I’ve witnessed several “a-ha moments” when an concept clicks or someone realizes how they can integrate social media into their communication plan. If you would like to learn more about the types of seminars I can provide or need to train your staff (or you!), please contact me. I am eager to assess your business strategies and help you better utilize social media. My number is 619.244.2400 and my e-mail is firstname.lastname@example.org.