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Social Media & Athletic Recruitment


A big THANK YOU to all of the participants in the February 12th “The Role of Social Media in College Athletic Recruitment” event. I’m pictured here with speaker and Longboard Marketing Partner, Randy Rovegno as well as Terrence Griffin of L.E.A.D. and Lincoln High School Athletes. These student-athletes walked away with a different mindset and approach to social media after hearing from NCSA Recruitment Professional, Carmen Bucci, San Diego Hall of Champion’s Jesse Lovejoy, Sports Illustrated Senior Writer, Jim Trotter, Randy Rovegno and myself.

The coaches, parents and athletes received lots of information about the recruitment process and how to take advantage of social media to boost your image. It was a wonderful evening and I wanted to thank everyone again for all of your insight and expertise and lively discussion.  Stay tuned for more social media for student-athlete sessions soon!

College Athletic Recruitment Begins



September 1st marks the date that coaches and recruits may begin contacting high school student-athletes in their junior year. It’s an exciting time! A word of caution and advice to high school student-athletes: Make sure your social profiles are presentable.

While not all coaches are actively using Twitter and Facebook, YouTube or Google+ to check up on you and see what your personality is like, this is a growing trend that you should be prepared for. Here’s a short video from recruitment experts, NCSA and former UCLA softball coach, Sue Enquist. She explains very clearly why you need to present a positive profile online:

So what does your social profile look like? Are you sharing your hobbies and interests, promoting your skills and talent? Or have you posted profanity, explicit photos and/or items that cause people to question who you really are? Coaches are looking for strong character and leadership. They want to recruit well-rounded individuals and student-athletes who will succeed in their program. They want to see great skills on the field, and academic achievers off the court. Are you the leader they are looking for?

Take some time to polish up your profiles. Have a look at this post, 7 Handy Tips for Managing Multiple Social Profiles, for a few tips as to how you can better manage your profiles, or have a look at my presentation to UCLA law school students. It should give you some ideas as to how best to develop your personal brand.


Live in San Diego? Save the date for The Role of Social Media in College Athletic Recruitment at the San Diego Hall of Champions on October 11th at 6:30pm. Guest speakers include former Padre Carmen Bucci of NCSA and Sports Illustrated’s Jim Trotter, as well as other experts. High school student-athletes and parents are encouraged to attend, as well as College athletic staff and coaches. High school coaches can pick up some great tips too! More info to come, so stay tuned to Beaming Bohemian!

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