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USC posted this photo on Facebook on October 6th. I love this photo. I wish more sports teams (and even businesses) would post this type of behind-the-scenes snapshots. This picture, this moment, speaks volumes. You can imagine yourself as one of the players, gearing up and getting psyched for the big game. You can imagine what might be going through their minds as they stare themselves down. We feel the intensity of this experience. We can connect with the guys on an emotional level, mostly because we’ve all had a moment like this wear we are staring ourselves in the face and putting on our ceremonial war paint. Very easy to connect with these two players emotionally. People are moved by emotions.

I hope other teams and businesses take a note from this photo and start posting more moments like this from their story. This is the type of content that reels us in. We want to know more. We want to cheer for these two players in particular because we feel like we’ve been standing right next to them, getting ready for the game.

Kudos to UCS for their awesome social campaign this year. And cheers to the photographer for capturing this powerful image to help shed light on the story of football.

I wish all the athletes who have games this weekend the same moment of intensity prior to their game. Take a good look in the mirror. You got this.

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