Blog

What’s your e-mail address?

One often over-looked item in our personal brand is our e-mail address. While promoting my Social Media in College Athletic Recruitment event, I ran across several unprofessional e-mail addresses. If you are making an effort to polish your professional image and personal brand, please don’t forget to establish a professional e-mail address. If you’re not convinced at the impact “4crybbz@” or “puppygirlz@” can have on your career, take a moment to read this article from NBC News. An excerpt:

Name ties
Tamanini collected 200 e-mail monikers from various sources, including university professors. He showed 20 of the e-mail names to each of 200 college students and asked them to rate the names on five criteria — success, ethical caring, popular fun, degree of masculinity and degree of professionalism.
E-mail names deemed unprofessional included: alliecat@, bacardigirl@, bighotdaddy@, drunkensquirl@, foxylady@, gigglez217@.

Those e-mails considered professional received higher ratings of success than unprofessional names, which correlated better with ethical caring, popular fun and masculinity.

I’m sure you’ll find that you can easily establish an e-mail address that won’t steal the spotlight away from your true talents and skill set! Just don’t forget how your e-mail address is a direct reflection of you.

Tags: e-mail, personal brand, reputation management